Roam Travel Co.: Design & Branding Project
What a fun project! This start-up travel company, Roam Travel Co., needed a logo and lots of branding and social media content. Their inspiration which they asked me to base the designs off of? A little snapshot of one of those handwritten menus at a taco stand in Mexico. You know the type of menu, right? A big sheet of white paper with some handwritten items in bright marker. I loved this inspiration, and I felt like it fit their company perfectly.
For this project, I allowed my love of travel to steep into the designs. I let myself be inspired by photos of exotic locales. I allowed the upcoming trips for the company to fuel my designs. We shared countless inspiration photos, I waded through so many fun fonts and colors. This project truly was a creative joy. And what a fun, colorful, dreamy brand it turned out to be in the end!